GRUEN PLANET SEASON 2 EPISODE 4

Airdate: Wednesday 12 September 2012 @ 8.30pm on ABC1

Series: The Gruen Planet
Season 2 Episode 4

Picking up where they left off last year, host Wil Anderson and regular key panellists Todd Sampson and Russel Howcroft run the GRUEN PLANET scanner across the stories of the week, at home and abroad, pinpointing exactly where the truth stops and the spin, branding and image control begin.

This week’s guest panellists are
Tim Allerton – founder of City Public Relations, specialist in corporate communications.
Jane Caro – freelance copywriter, lecturer, author and media commentator.

In tonight’s episode:
Queen Gina – The Gruen team looks at Gina Rinehart’s video address to her loyal subjects, asking the question: if money talks, then why is Gina?

YouTube stars – Kids behind their own webcams are the target du jour for big brands and big business.

Spin Cycle – Counting down our favourite recent attempts to catch a headline. This week’s nominees: Channel Nine, the Paralympics and the Australian Christian Lobby’s Jim Wallace.

Personal Worst – Each week, Gruen continues its search for the WORST performance by an athlete in a TV commercial. Tonight, former Ironwoman Reen Corbett.

The Pitch: Brendan Day from OBM Agency (Melbourne) vs Richard Miller from Crisp Advertising (Adelaide).

The Brief: A campaign to convince Australians to ban alcohol.
The Client: The Milk Board

SOCIAL MEDIA:
Twitter: @GruenHQ #gruen
Facebook: facebook.com/GruenHQ

Of course what we are really interested in is seeing what T-shirt Todd will be wearing this week!

Source: ABC Australia Media Release.