THE GRUEN TRANSFER

Not content with being one of the best shows on Australian TV, The Gruen Transfer format has now been sold to most of Europe with the ABC's commercial division signing deals with Endemol France, Fremantle Portugal, ONTV Spain, Nordisk Film Denmark, Rapid Blue South Africa plus sales to UK and Italy. These deals follow on from sales to Endemol for the Netherlands and New Zealand’s Imagination Television, and a successful launch at MIPCOM last year.

Will Anderson is host of the show last year that takes intelligent and funny pot shots at the advertising industry. Filmed in front of a live audience, each episode of The Gruen Transfer deconstructs advertisements by going inside the minds of different advertisers to explore the techniques they use that persuade us to buy. In the segment The Pitch, two agencies are pitted against each other to sell the unsellable – be that Baghdad as a family holiday destination or the joys of eating whale meat. The Gruen Transfer also tackles sensitive issues such as the objectification of women and the marketing of unethical products.

The new series starts on ABC1 on Wednesday 18 March 2009 @ 9.00pm. The show is a Zapruder’s other films production, Andrew Denton's production company. Producer is Jon Casimir.

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