In It Happens Every Thursday, fed up with the daily grind of his beat at a big-city newspaper, reporter Bob MacAvoy and his pregnant wife head to California, where they take over operations of a small, weekly paper. They struggle to keep the paper afloat financially, all the while trying to be accepted as part of the local community. To win over the locals, and increase his paper’s circulation, MacAvoy turns to hatching a spectacular publicity stunt.
It Happens Every Thursday was the final film appearance of Loretta Young, who then began a lucrative TV career, starting with The Loretta Young Show, which ran from 1953-1961 and won three Emmys.
Cast: Loretta Young, John Forsythe, Jimmy Coniin, Frank McHugh, Edgar Buchanan, Jane Darwell
Director: Joseph Pevney
Producers: Leonard Goldstein, Anton Leader
Original Story: Jane McIlvaine
Director of Photography: Russell Metty
Editor: Frank Gross
Composers: Joseph Gershenson, Henry Mancini
Screenwriters: Dane Lussier, Leonard Praskins, Barney Slater
Art Directors: Robert Clatworthy, Bernard Herzbrun
USA / Universal / 80 minutes / 1953