As ABC iview continues to break records, ABC TV is setting the pace with its innovative content and delivery strategy. And audiences are responding.
ABC iview launched in July 2008. It was revolutionary for its time: ABC TV being the first Australian TV network to offer audiences an online catch-up service. Fast forward to 2015 and groundbreaking innovation continues to be at its core.
For adult audiences, ABC iview remains Australia’s most popular internet TV service1. July was iview’s most successful month to date, with a record 35.5 million program plays and a record 2.1 million visitors across the iview site and Apps.
So far this year, iview program plays are up 41% compared to the 2014 average2, with drama and digital-first content boosting viewing.
ABC TV’s recent bold six-part adult Australian drama, Glitch has become a hit with iview users, recording more than 1 million iview plays to date. With two weeks availability still to go, the series is already the number one ABC show on iview for 2015.
Other Australian productions making up the 2015 iview Top 10 include The Secret River, The Killing Season, Hiding, Miss Fisher’s Murder Mysteries and The Doctor Blake Mysteries3.
In March 2015, ABC KIDS iview, an app specifically designed for preschoolers, was launched. Since its launch it has served over 5 million plays, and has quickly become the leading video on demand service for children 0-4.
ABC Director of Television, Richard Finlayson says: “Our audience is changing the way it consumes content – challenging traditional broadcast TV norms.
“ABC TV is committed to making quality, unique Australian stories freely available to audiences when and where they want to access them. We’ve already started on this journey and by putting our audiences at the centre of our decision making, will continue to do so.”
September 1 sees the launch of ABC iview’s next programming event, when the entire six- part comedy series, Sammy J and Randy in Ricketts Lane, will be available to binge- watch on ABC iview first, before airing on ABC TV later in the year.
Please note: iview plays – Program plays represent a ‘click’ on a video, they do not represent individuals so cannot be directly compared to TV audience data.