With early ratings in and looking good Freeform has given a second season order to its newest hit series “Beyond.” Tom Ascheim, president, Freeform, surprised the cast and executive producers with the announcement during their TCA panel today in Pasadena, California.
“Our goal for launching ‘Beyond’ was to give the audience outstanding content in the way they want to watch it,” said Ascheim. “The response has far exceeded our greatest expectations, both quantitatively and qualitatively, and we can’t wait to bring more ‘Beyond’ to its growing fan base.”
“Beyond” launched on January 2, and in a network first, Freeform rewarded its digital-savvy audience by making available its highly anticipated new drama for binge-viewing across key digital platforms, featuring reduced ad loads to enhance the viewing experience and drive higher ad engagement. In its first week alone, “Beyond” has already amassed over 14 million views, including 7.0 million across digital platforms and reaching an additional 7.2 million Total Viewers on linear TV.
In fact, Freeform generated its best week across digital platforms in well over 4 years, powered by the debut of “Beyond” and the second season premiere of “Shadowhunters” – since 8/27/12.
“Beyond” trended during its entire premiere and for 30 minutes following, and according to social media buzz, achieved the highest favorability rating (96%) of the network’s recent original series.
Based on Live + 3 day linear TV ratings for its 2-hour premiere, “Beyond” (9:00 – 11:00 p.m. EST) stood as the network’s biggest series launch in 1 year, ranking as the No. 1 scripted cable TV telecast in the time period in Total Viewers (1.5 million), Adults 18-49 (500,000/0.4 rating) and Women 18-49 (304,000/0.5 rating) – since “Shadowhunters” (1/12/16).