NBC Take The Early Bird Treatment For New Shows
NBC are trying a different approach when it comes to their new fall season shows, according to Variety they are planning to introduce some of their shows during their Olympic coverage.
The Network will offer two commercial-free versions of its new series during the Olympics in mid-August. Comedies “Animal Practice” and “Go On” will air at 11 p.m. following Olympics primetime coverage on Aug. 8 and Aug. 12, respectively. NBC affiliates’ late local newscasts will be delayed by a half-hour on those nights.
The Mark Burnett-Dick Wolf unscripted series “Stars Earn Stripes” will premiere the night after the Olympics ends, on Aug. 13. A two-hour episode will lead into the season premiere of the first returning NBC series to launch, drama “Grimm,” at 10; the Friday show “Grimm” will have its regular-timeslot bow on Sept. 14 at 9 o’clock.
“Go On,” which stars “Friends” alum Matthew Perry, will make its time-period premiere on Sept. 11, followed by the premiere of the Ryan Murphy comedy “The New Normal” and the new season of “Parenthood.”
“The Voice” will kick off its first fall season on Sept. 10. New Monday 10 p.m. drama “Revolution” starts Sept. 17.
Another new NBC comedy, “Guys With Kids,” will get an unusual 10 p.m. premiere on Sept. 12 following the penultimate episode of “America’s Got Talent.” “Kids” and “Practice” won’t have their regular time-period premiere until Sept. 26. Together with the two-hour bow of “Law & Order: SVU,” those are the only preems set to roll during the traditional premiere week.
Obviously NBC will be hoping for massive viewership for the Olympics and clearly will also be hoping some of that rubs off on to their new shows.