The Voice Australia Keeps On Breaking Records For Channel 9
And we thought talent shows were on the way out! Well slap our thighs and perform a pop song on the spoons, how wrong were we. The Voice is the biggest show Australian TV has seen since the last season of My Kitchen Rules and according to Channel 9 it’s ratings gold dust.
Reaching over 8.9 million Australian’s across the first six episodes, The Voice has reached 2.1 million more viewers than the FTA primary channel average, based on the same timeslots last year.
Driving this success has been the overwhelming uptake across social media and online platforms, with unprecedented hits across Facebook, Twitter and online via Ninemsn.
On the success of The Voice, Peter Wiltshire, Group Sales and Marketing Director of Nine Entertainment Co. said “these numbers are a testimony to what outstanding local content can deliver, not only on television, but online and through social media.”
“Much like the success we have experienced with The Block, The Voice has taught us the importance of having a solid cross platform and social media strategy. Viewers have a strong appetite to experience the brand beyond the single screen and are therefore demanding more.”
Across the first two weeks on air, The Voice official website has delivered more than 5.5 million video stream starts, had over 1.3 million unique visitors and has trended worldwide on twitter four out of the six episodes with #voiceau, dominating the “Twitterverse”.
We can’t help but surmise that 9′s comment about “reaching over 8.9 million Australian’s” doesn’t mean 8.9 million different Australians though otherwise that would mean people are only watching one show and then moving on!