MTV’s reboot of former NBC show Fear Factor premieres on Tuesday 30 May at 10.00pm. Ludacris will host the new installment, custom-created for a generation that is increasingly empowered, while also more anxious than ever. Ludacris will also serve as executive producer on the project as part of an overarching deal with MTV. Filled with new stunts inspired by urban legends, popular scary movies and viral videos from today’s cultural zeitgeist, “Fear Factor” contestants will confront their fears, be pushed beyond their comfort zones and take action against some of their biggest stressors.
The series will include twelve, one-hour episodes.
“MTV is about celebrating youth culture, and with the reinvented ‘Fear Factor,’ we are putting the power in our audience’s hands to face and overcome their biggest fears,” said Chris McCarthy, President, MTV, VH1 and Logo. “We are thrilled to partner with Ludacris, one of the biggest global stars who has a rich history with MTV, to energize this franchise for a whole new generation.”
“I am excited to kick off my partnership with MTV, starting with the relaunch of ‘Fear Factor’ which will be even more insane and ludicrous than what you remember,” said Ludacris. “This will be the first of many great projects together!” Nothing will be off limits as MTV aims to hit on youth tension points with challenges including “Roach-ella,” “Trap Queen,” and personal cell phone rescues at heights of over one hundred feet, to name a few.
In each episode, contestants will pair up into four teams – siblings, college rivalries, roommates, best friends, co-workers and exes and more – battling it out for fifty thousand dollars of cold hard cash and “Fear Factor” bragging rights.