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| 'HEROES'
PREMIERE DELIVERS NBC'S HIGHEST 18-49 RATING FOR ANY FALL DRAMA DEBUT IN
FIVE YEARS |
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USA |NBC September
Paced by the series
debut of "Heroes," which posted the highest rating for any NBC
drama premiere in five years, NBC won its second Monday night of the
2006-07 season in adults 18-49, according to preliminary "fast
affiliate-based" "live plus same day" viewing figures
from Nielsen Media Research.
Versus the second Monday night of last season, NBC's performance last
night was up by 18 percent in adults 18-49 and up by 12 percent in
overall total viewers.
At 9 p.m. ET, the debut of "Heroes" (5.9 rating, 14 share in
18-49, 14.3 million viewers overall) delivered NBC's highest 18-49 for
any fall drama premiere in five years (since "Crossing Jordan"
on Monday, Sept. 24, 2001). "Heroes" soared above the time
period competition in the key demographic of adults 18-49, with a 31
percent margin of victory over second place (5.9 vs. a 4.5 for CBS'
comedies). Pending updates, "Heroes" also won the hour in
total viewers, adults, men and women 18-34 and other key measures.
"Heroes" was up 48 percent versus NBC's 2005-06 season average
in the time period, excluding sports (5.9 vs. 4.0). From its first
half-hour to its second, "Heroes" grew by 13 percent (to a
6.3/15 from a 5.6/14) and by 1.1 million viewers overall.
Pending updates, "Heroes" is within one tenth of an 18-49
rating point of the highest rating so far this fall for any new series
premiere, close behind Sunday's debut of "Brothers &
Sisters" on ABC. By comparison, "Brothers & Sisters"
benefited from a 9.6 lead-in rating in 18-49 from "Desperate
Housewives," while "Heroes" had a 3.8 rating lead-in last
night.
The powerful "Heroes" premiere will be rebroadcast on NBC
tonight at 8 p.m. ET and on the SCI FI Channel this Friday, September
29, at 7 p.m. ET.
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NBC kicked off Monday
night at 8 p.m., ET with "Deal or No Deal" (3.8/11 in 18-49,
13.0 million viewers overall), which finished #1 in its time period in
adults 18-49, total viewers and other key measures. "Deal" was
up 31 percent in 18-49 versus NBC's results in this time period on the
same night last year.
At 10 p.m. ET, "Studio 60 on the Sunset Strip" (4.4/12 in 18-49,
11.2 million viewers overall) was up 10 percent in adults 18-49 versus
NBC's season average for the time period last year (4.4 vs. 4.0, excluding
sports). "Studio 60" ranked #2 in most key demographics and was
#1, tied with "CSI: Miami," in adults 18-34.
Preliminary 18-49 averages for Monday night are: NBC, 4.7/12; CBS, 4.4/11;
ABC and Fox, 2.7/7; CW, 1.2/3. In overall total viewers, September 25
preliminary results are: CBS, 13.5 million; NBC, 12.8 million; Fox, 7.4
million; ABC, 6.4 million; CW, 3.4 million
In local-market late-night results last night, "The Tonight Show with
Jay Leno" (4.4 rating, 11 share in metered-market households)
defeated CBS' "Late Show with David Letterman" (3.7/10), and
ABC's "Nightline" (2.4/6) and "Jimmy Kimmel Live"
(1.3/4 with an encore telecast).
At 12:35 a.m. ET, "Late Night with Conan O'Brien" (1.9/7) beat
CBS' "Late Late Show with Craig Ferguson" (1.8/7) and the second
half of Kimmel.
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