USA |NBC September 

– NBC's marketing in the digital arena takes a new turn as the network expands its corporate partnerships with National CineMedia, Nissan and Apple's iTunes to cross-promote its new Fall drama "Heroes" by finding new ways to incorporate the products into scripts organically and offering consumers the chance to be the first to see the series.

The announcement was made by John Miller, Chief Marketing Officer, NBC Universal Television Group.

Beginning September 1st, iTunes will offer a free and exclusive download of "Heroes" - in its entirety - in addition to other bonus content from NBC, including series trailers and behind-the-scenes footage from the filming of "Heroes."

"We have an unusual opportunity to team with several excellent corporate partners to let moviegoers be the first to experience this daring new series with its own theatrical feel to it," said Miller. "We want to generate buzz across a variety of platforms long before 'Heroes' ever airs on NBC."

"Once again, NBC is using the cinema to enhance the movie going experience for our patrons with a fun and compelling promotion allowing everybody to have an even better time at the movies," added Cliff Marks, National CineMedia's president of sales and marketing. "Our marketing and content partnership with NBC continues to show how America's two favorite entertainment forums - TV and movies - can team to create exciting consumer engagement opportunities for cinema enthusiasts."

As the exclusive sponsor of the series broadcast premiere, Nissan will present the episode with limited commercial interruption.

Jan Thompson, VP Marketing Nissan North America, related her enthusiasm for the program as part of an ongoing approach for the automaker "This program is just one example of our strategy to engage consumers by delivering content to them in entertaining, high impact environments where we believe the contextual experience is as important as the message."