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Showing: Film4
(Part of the Channel 4 digital empire)
Channel 4’s decision to take
Film4 free-to-air proved an instant hit with viewers: the channel
enjoyed the most successful ever launch night for a new digital channel.
The new channel won the best
ever audience for a launch night programme with Lost in Translation
which won an average audience of 735,000 (4.6% audience share of
multi-channel viewing), peaking at 875,000 (5.2% share). The
Oscar-winning film, starring Bill Murray and Scarlett Johansson, beat
the record previously held by ITV4’s debut night transmission of UEFA
cup football on November 2005 which averaged 695,000. It was also the
most watched programme on a digital channel in multi-channel homes in
its time slot (9pm to 11pm).
Film4 started transmission at
9pm on July 23rd and from then to midnight, the re-launched free-to-air
channel was the most-watched digital channel in multi-channel homes and
achieved the most successful ever debut night for a digital channel
between 9pm and 12am, with an average audience share of 4.3%. (In
November 2004, ITV3 launched with 3.6%; in November 2005 ITV4 launched
with a 3.2% share of multi-channel viewing between 9pm and 12am.)
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