|  UK
/ BBC
/ 1980 - continuing
The BBC have
actually been running this annual appeal
since 1927, first on the radio and it's first short television slot in 1956.
Since 1980 the event has occupied a substantial part of the BBC's output each
third Friday in November. Terry Wogan has hosted since 1980 along with Sue
Lawley, Esther Rantzen, Sue Cook, Joanna Lumley and Gaby Roslin. The shows
mascot is Pudsey Bear. A large proportion of money raised is from private
individuals rather than corporations, what's great about the event is
not only does it raise huge sums of money for charity but it also
enables us to see well known celebrities making fools of themselves, one
memorable occasion saw a lot of money being raised to persuade Joanna
Lumley to strip down to her underwear. The first show on radio back in
1927 raised 1000 pounds whilst the first TV production managed to raise
over a million. Latterly the events have been raising at least 20
million pounds plus each year.
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