Connect with us


Snackmasters: Twisties (S1EP4 Channel 9 Tues 7 Dec 2021)



Twisties were introduced in the early 1950s by Isador Magid who imported the first extruder into Australia to create the Twistie cheese snack. At first he struggled to make the machine function, but with a helping hand from the CSIRO he was producing Twisties in no time. In 1955 however, he decided to sell the extruder to Monty Lea from Darrell Lea, who went on to popularise the snack in Australia.

Some of its early success was attributed to advertising on Graham Kennedy and Bert Newton’s TV show In Melbourne Tonight, making it one of the earliest products advertised on that program. The Lea brothers eventually sold Twisties to the Smith’s Snackfood Company.

During the late 1990s Twisties went through a brand overhaul: the appearance of the packet was changed to a more modernised look, adopting its current logo. As well as this, the texture of the snack itself was altered to a smoother finish.

Since then, Twisties has proven to be a core Aussie snack, as we munch our way through more than 20 million packets a year. It is perhaps our most versatile snack too, eaten straight from the packet or sometimes between two slices of buttered bread, known as a “Twistie buttie”.

The Twisties impact does not stop there; it has also transcended into higher culinary ranks with chef Adriano Zumbo creating a lime and cheese Twisties zumbaron, which is a cheesy Twisties flavoured macaron with lime filling. Australians continue to invent new ways to consume this snack, making it a staple for everyone’s lunchbox.

Will one of the chefs nail it and officially become the Snackmaster? Or will the pursuit of the perfect Twistie send them right around the twist?

SNACK FACT: Smith’s Adelaide factory makes 400,000 packets of Twisties every week.

CHEFS: Jason Barratt vs Ben Devlin

Airdate: Tuesday 7 December 2021 at 7.30pm on Channel 9.

Season 1 Episode 4