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Undercover Big Boss: Wyldecrest Parks (S1EP1 ITV Thurs 5 Aug 2021)

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Wyldecrest Parks: First up is Alfie Best, owner of Wyldecrest Parks, the largest caravan and park home operator in Europe. While other businesses have struggled through the pandemic, it's been a boon for Alfie, with staycations at an all-time high. He starts his undercover journey with Richard, one of his sales team. But he's soon tearing his hair out over missed sales opportunities.

Airdate: Thurs 5 Aug 2021 at 21:00 on ITV

Season 1 Episode 1

As Britain reopens following three devastating lockdowns and UK firms face their greatest challenge, a battle to survive, Undercover Big Boss follows a group of chief execs and company bosses as they swap their power suits for overalls and go in disguise to work on their very own shop floors, to see what really goes on behind closed doors.

With the gap between multi-millionaire bosses and their struggling workers wider than ever, there will be big emotion, big rewards and some big shocks in store as the bosses get their hands dirty.