This Sunday, Channel 9’s “60 Minutes” lifts the veil on the world of Barbie, exploring the potential dark side lurking behind the doll’s glamorous image. In “Barbie’s Dirty Secrets,” award-winning reporter Isobel Yeung, known for her work with Britain’s Channel 4, leads a hidden camera investigation into Mattel’s Chinese factories.
The report questions whether Barbie’s transformation into a “21st-century feminist” icon aligns with the realities of the factories where she’s produced. Yeung’s investigation aims to expose the working conditions and ethical considerations within Mattel’s supply chain. Produced by Alasdair Glennie, the episode asks whether Barbie’s multibillion-dollar brand status comes at a hidden cost.
This isn’t just a story about a toy; it’s a look at global manufacturing practices and the ethical questions they raise. “Barbie’s Dirty Secrets” airs this Sunday at 7:00 PM (AEST) on Nine Network.