99 to Beat Series Premiere (ITV1, Saturday, March 22, 2025)

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ITV1 is throwing a new game show into the ring this Saturday, and it’s all about avoiding the bottom. “99 to Beat” takes the usual competitive format and flips it on its head. Instead of aiming for first place, the 100 contestants are desperately trying not to come in last.

Hosted by the brotherly duo of Adam and Ryan Thomas, the series premiere features a lineup of absurdly simple challenges. Think blindfolded exercise ball sits, stacking slinkies on your forehead, and balancing drink cans at a precarious 45-degree angle. It’s the kind of stuff you might attempt after a few pints down the pub, but here, the stakes are surprisingly high. With each round, the number of players dwindles, the pressure mounts, and the fear of being the ultimate loser becomes palpable.

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“99 to Beat” looks like the perfect blend of silly and suspenseful. There’s no need for specialized skills or encyclopedic knowledge; just a willingness to look ridiculous on national television. This levels the playing field, giving everyday people a shot at winning some serious cash. One rule reigns supreme: don’t come in last.

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Tune in to ITV1 this Saturday, March 22nd at 6:00 PM to see who triumphs – and who suffers the ignominy of being number 100.

Isabelle aka Izzy Jacobs is the features editor at memorabletv.com. Isabelle is particularly drawn to crime dramas, but she also has a not so secret love for all things reality TV. In addition to her work at memorabletv.com, Isabelle is also an avid traveler and a devoted foodie.