A+E Networks is now A+E Global Media, a name change reflecting its worldwide reach and multi-platform content strategy. The company also previewed its 2025 programming slate, packed with big names, and revealed changes to its advertising sales division. The announcements come in the run up to A+E’s annual upfront event on Wednesday, March 5th, 2025 at 12:30 p.m. ET.
Here’s the Lowdown: A+E Global Media, formerly A+E Networks, is highlighting its status as a major international content provider. The rebrand emphasizes the company’s ability to reach audiences across various platforms and devices. The company’s Ad Sales team is now known as A+E Media Solutions.
What This Means Now: The name change signifies A+E’s commitment to a global, multi-platform approach to entertainment. For advertisers, A+E Media Solutions will continue offering integrated campaigns, with a focus on measurable results. A+E is also highlighting research showing The HISTORY Channel as a strong complement to sports advertising, especially for reaching male and adult audiences.
The Bigger Picture: A+E Global Media boasts a large portfolio of brands (A&E, The HISTORY Channel, Lifetime, and Home.Made.Nation), production studios (A+E Studios and A+E Factual Studios), and a growing digital presence, including over 60 FAST channels worldwide, as well as SVOD platforms, websites and YouTube Channels. Its 2025 programming features a long list of major talent, including Kevin Costner, Leonardo DiCaprio, Tom Hanks, Reese Witherspoon, and many others. The recent revamping of A+E Digital further expands its digital footprint. The Company also reaches across the globe in 40 languages. This rebranding is about consolidating A+E’s position as a major player in the global entertainment industry.
