Amazon Prime Video is now using artificial intelligence (AI) to create dubbed audio tracks, making it easier for viewers to watch shows and movies in different languages. The feature starts rolling out this week.
Here’s the Lowdown: Prime Video is adding AI-generated dubbing to 12 titles initially, including “El Cid: La Leyenda,” “Mi Mamá Lora,” and “Long Lost.” The first available languages are English and Latin American Spanish. Amazon creates the dubbed tracks with AI, then has linguistics professionals check them for quality.
What This Means Now: If you’ve ever wanted to watch a show but it wasn’t dubbed in your preferred language, this could be a solution. It expands the accessibility of content, particularly for titles that previously lacked dubbing support. Users can switch between audio tracks in the same way they currently choose subtitles.
The Bigger Picture: This is a practical use of AI to enhance the viewing experience. Amazon stresses that this is for shows and films that don’t already have dubbing. It’s an example of how AI can break down language barriers in entertainment, potentially opening up a wider range of content to a global audience.
