ITV has given a major boost to its hit game show Ant & Dec’s Limitless Win, commissioning two more series and two Christmas specials. This is the largest order yet for the show, created by Hello Dolly and co-developed with Mitre Studios.
Here’s the Lowdown: The quiz show, hosted by Ant & Dec, features a unique “limitless” money ladder, meaning there’s no maximum prize. Series five and six will air in 2026 and 2027, with a Christmas special scheduled for this December, all on ITV1 and ITVX.
What This Means Now: The renewal confirms the show’s popularity. Since its 2022 launch, Limitless Win has awarded over £3.5 million and gained 13 million streams, reaching over 25 million viewers. It’s also particularly popular with younger audiences (16-34 year olds).
The Bigger Picture: The format remains unchanged: contestants answer numerical questions to climb the money ladder, risking everything if they get an answer wrong. Ant and Dec are excited to see contestants potentially win even larger sums. ITV are clearly happy to back a show that’s established itself within its entertainment schedule. Banijay will distribute the format internationally.
