The tension ratchets up another notch in this week’s “The Apprentice” as the candidates face a challenge that’s all about high-pressure salesmanship and performing under the bright lights of live television. The task? To sell products live on TV, a test that will separate those with a natural flair for sales from those who crumble under pressure.
Both teams must select their products wisely, pitching for the coveted “star items” that they believe will be big sellers. They’ll then assign roles, with some taking on the high-stakes job of presenting live on air, while others work behind the scenes in the gallery.
As always, the candidates’ business acumen – or lack thereof – is put on full display. Poor product choices and less-than-stellar presenting skills lead to disaster for at least one candidate, who is unceremoniously taken off the air. The boardroom awaits, and Lord Sugar will no doubt have some choice words for those who fail to impress. Tune in to BBC One this Thursday, March 27th at 9:00 PM to witness the inevitable drama get real.