The Apprentice: Virtual Pop Star (BBC One, Thursday, February 6, 2025)

The Apprentice Key Art

Thursday, February 6, 2025, promises a unique challenge for the contestants on “The Apprentice,” as they will be tasked with creating a virtual pop star. The setting moves from the boardroom to the recording studio, as the candidates must invent a completely new virtual pop sensation.

The assignment necessitates a fusion of creativity and business savvy. Each team must develop both a character design and a music video for their virtual artist. The task focuses on each candidate’s ability to understand market trends and consumer appeal.

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The teams must pitch their virtual pop star to potential sponsors. Lord Sugar’s discerning eye will be focused on marketability, creativity, and overall presentation. Expect clashes as the candidates battle to prove their business skills. Candidates who display poor design and uninspired music face the possibility of hearing those dreaded words: “You’re fired!”

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This episode explores the fusion of technology, entertainment, and entrepreneurial spirit. “The Apprentice” airs on BBC One.

Isabelle aka Izzy Jacobs is the features editor at memorabletv.com. Isabelle is particularly drawn to crime dramas, but she also has a not so secret love for all things reality TV. In addition to her work at memorabletv.com, Isabelle is also an avid traveler and a devoted foodie.