Friday night’s Australian TV ratings (February 21, 2025) saw a close contest between Nine and Seven, with Nine taking a small overall win. The absence of One Day International cricket made for a more competitive landscape.
Here’s the Lowdown: Nine won the night, but only slightly, while Seven saw a decrease in viewership. ABC recorded its best Friday share of the year so far, and 10 also saw an increase. Nine performed better in the key advertising demographics. Better Homes and Gardens on Seven rebounded significantly from its previous low, gaining 260,000 viewers to reach over 600,000.
What This Means Now: The ratings battle is tight, with different networks finding success in different areas. Better Homes and Gardens’ recovery is a positive sign for Seven, while David Attenborough’s Mammals on Nine also saw a boost. However, Wheel of Fortune UK on 10 continues to struggle, dropping viewers from its premiere.
The Bigger Picture: The Friday night results show a fluctuating TV landscape. Nine News topped one million viewers for the first time in seven weeks on a Friday, though Seven News still won the news battle overall. A Current Affair (Nine) won the 7pm timeslot. Established shows like Tipping Point (Nine) and Sunrise (Seven) continued their strong performances. Later in the evening, Silent Witness (ABC) outperformed movies on Seven and Nine.