Bar Rescue returns with a new episode, “Thank You for (Not) Smoking,” airing on Paramount Network on Sunday, June 2, 2024. In this episode, Jon Taffer travels to Margate, Florida, to offer his expertise to a struggling dive bar.
Jon Taffer, one of the country’s leading bar and restaurant consultants, heads to Margate, Florida, to revive a dive bar that has stagnated over the past 20 years. The bar’s owners have not made any changes to their establishment, including an outdated smoking policy that may be driving customers away. Taffer will need to address this and other issues to bring the bar back to life.
This episode focuses on the challenges of modernizing a bar that has been stuck in the past for two decades. Taffer will need to convince the owners to embrace change and adapt to the current expectations of customers. From updating the drink and food menu to improving crowd management and employee satisfaction, Taffer will explore every facet of the business to ensure its long-term success.
