Freeform’s Born to Be Viral: The Real Lives of Kidfluencers keeps its lens fixed on the peculiar reality of internet childhood. This week, Monday, July 7, at 10:30 PM ET, the sixth episode, Kidfluencer to Influencer, watches as two families, The Fishers and The McClures, take big steps in their social media careers, while another potential star emerges.
The series follows families who have found sudden fame and substantial money by putting their children’s lives online. This episode finds The Fishers venturing into a new business, a move that could redefine their collective brand and income. The McClures, meanwhile, hit a significant milestone with their channel, signaling growth and perhaps new pressures in their digital space.
Beyond the numbers, the episode also explores the human side of this lifestyle. Daisy, in particular, begins to weigh the possibility of Ethan’s younger brother, Jade, following in his footsteps. This raises questions about what it means to grow up with an audience, the lasting effects of a childhood spent performing, and the overall shelf life of online popularity.
The show aims to examine whether these early starts build lasting careers or if they are fleeting moments, reminding us that for every viral hit, there’s a whole family working to keep the cameras rolling.
“Born to Be Viral: The Real Lives of Kidfluencers” airs Monday, July 7, 2025, at 10:30 PM ET on Freeform.
