Freeform turns its lens on the frantic pace of digital childhood with Born to Be Viral: The Real Lives of Kidfluencers. The series continues Monday, June 30, at 10 PM ET, with an episode aptly titled 1 in 3 Kids, pulling back the curtain on the fierce contest to stand out in the crowded world of child online stars.
The episode homes in on Daisy, an aspiring YouTuber whose primary focus is helping her son, Ethan, cut through the noise. That task proves harder than it sounds when so many families are chasing the same algorithm.
This documentary explores the challenges and pressures that come with seeking online fame for children. It takes an inside look at the cutthroat nature of the kid online personality business, where every like and share counts.
It is a series for those who wonder about what goes on beyond the camera for these young internet stars.
