Born to Be Viral: The Real Lives of Kidfluencers continues its look into the world of young online personalities Monday, July 7 at 10 PM ET on Freeform. This fifth episode, titled A Brand New Child Star, explores the growing criticism aimed at family vlogging, a practice that has blurred the lines between private life and public content.
The episode features Like Nastya, a 10-year-old influencer with over 380 million online subscribers, whose rise highlights the reach and scale of child celebrity in the digital age. Audiences also see the McClures and Fishers, well-known family vloggers, dealing with the demands of their expanding online empires. The half-hour episodes question the ethics and long-term impacts of children building careers via social media, providing an inside look at how these “kidfluencers” conduct their lives.
