Freeform steps into the often-unseen world of family vlogging with its new documentary series, Born to Be Viral: The Real Lives of Kidfluencers, premiering Monday, June 23, at 10 PM ET. The first episode, Birth of a Kidfluencer, sets its sights on Madison and Kyler Fisher, early pioneers in the Mormon vlogging space whose every family moment, from births to birthdays, was streamed for public consumption.
The series aims to explore the long-term effects of living a life so thoroughly documented online. The Fishers found fame by sharing what many would consider their most intimate experiences, building an audience around their everyday reality. Years later, the episode examines the genuine toll that such relentless public exposure has taken on the family.
Born to Be Viral asks a clear question: how much of one’s life is too much to put out there? It is a look at the culture of kid influencers and the blurry lines between content creation and childhood. This first hour gives insight into the start of a phenomenon and the price paid when private lives become public spectacles.
Born to Be Viral: The Real Lives of Kidfluencers premieres Monday, June 23, at 10 PM ET on Freeform.
