Freeform’s Born to Be Viral: The Real Lives of Kidfluencers continues Monday, June 30, at 10:30 PM ET, with an episode called Trending. This half-hour explores the unrelenting push to remain relevant in the child online personality world, as families like the McClures and Fishers fight to expand their channels.
The episode makes clear that the drive for views often pushes content away from family-friendly fun and into the realm of trending pranks. This shift forms the core of the episode, as the series examines the consequences when one family crosses the line too far in their pursuit of online attention.
The documentary digs into the influence of online trends on the content that child online personality families create. It raises serious questions about the ethical boundaries of family vlogging, forcing a look at the real cost of online fame for young children and their parents.