The On Brand Agency lands one of its biggest clients yet: Captain Morgan. The iconic rum brand is looking for a fresh, high-impact campaign for football season, and they need an idea big enough to make a splash during the most-watched television event of the year. The creative team is tasked with brainstorming a concept that can cut through the noise of Super Bowl advertising.
The challenge gets even more interesting when the campaign requires a celebrity centerpiece. The agency must craft a pitch that not only captures the brand’s spirit but also works for late-night host Jimmy Kimmel, bringing two competing Jimmys into the same marketing universe. The team must deliver a winning idea worthy of the holy grail of advertising.
On Brand with Jimmy Fallon airs Tuesday October 14, at 10/9c on NBC.
