Connect with us


News

Brandy Hellville & The Cult of Fast Fashion Premieres April 9 on HBO

Published

on


HBO’s documentary, Brandy Hellville & The Cult of Fast Fashion, premieres on Tuesday, April 9. Directed by Oscar-winner Eva Orner and produced by Emmy and Academy Award winners Jonathan Chinn and Simon Chinn, the film exposes the cult-like fashion brand Brandy Melville.

The documentary explores the personal and global impacts of Brandy Melville, a fast fashion retailer with a notorious reputation. Its rise in the early 2010s Tumblr era propelled it into the must-have brand for teenage girls worldwide. Fuelled by a calculated social media presence, the company created an exclusive, unattainable aesthetic, peddled through its signature “one size fits most” clothing range and Instagram campaigns featuring its employees and select “Brandy girls”. Today, the brand boasts nearly 100 stores across 15 countries and over 80 cities.

Brandy Hellville & The Cult of Fast Fashion lifts the veil on the unsettling realities behind the shiny Instagram facade of Brandy Melville. Former and current employees, photographers, and executives—including a former senior vice president—are interviewed. Their insights reveal a troubling toxic work environment and discriminatory recruitment methods. The film exposes an environment that thrived on discriminatory work practices, preying on young girls’ desires to fit into the Brandy Melville aesthetic.

Advertisement

The documentary broadens its focus to examine the wider ramifications of the fast fashion industry, travelling to Accra, Ghana—a destination for the textiles that end up polluting landfills and waters. It’s here that the environmental impact of fast fashion is laid bare.

Brandy Melville has courted controversy and accusations of racism and discrimination for years. Its CEO, Stephan Marsan, who had no digital footprint until 2021, is alledgedly a faceless figurehead with a fascination for teenage girls. Employees of colour describe being relegated to the back rooms of stores while white staff were favoured and placed on the shopfloor. The brand’s exclusive “Brandy girls” were selected based on their appearance and granted special access to the company, including overseas factory trips.

According to investigative journalist Kate Taylor, who exposed several of the brand’s poor business practices in 2021, the company allegedly steals designs from other stores. Employees would snap pictures of garments they liked, which would then appear on Brandy Melville racks nationwide a few weeks later.

The trailer for the documentary notes: “Fast fashion brands convince you to buy so much because they convince you that you are not enough.”

Advertisement

Another voice adds: “Brandy Melville tapped into the worst impulses of being a teenage girl.”

HBO’s Brandy Hellville & The Cult of Fast Fashion will be available to stream on Max from April 9.


Alastair James is the editor in chief for Memorable TV. He has been involved in media since his university days. Alastair is passionate about television, and some of his favourite shows include Line of Duty, Luther and Traitors. He is always on the lookout for hot new shows, and is always keen to share his knowledge with others.

Kingdom Business Kingdom Business
News41 mins ago

Kingdom Business, April 16, 2024, BET, “Broken People”

The dramatic and musical series Kingdom Business returns with a new episode, “Broken People,” continuing the story of the Jordan...

Bollywed Bollywed
News42 mins ago

Bollywed, April 16, 2024, FUSE TV, “60 Days & Nothing?”

The popular reality series Bollywed returns with a new episode, “60 Days & Nothing?” In this installment, viewers will witness...

FBI International FBI International
News56 mins ago

FBI: International, April 16, 2024, CBS, “Rules of Blackjack”

The CBS drama series FBI: International takes its investigations to Romania in the upcoming episode titled “Rules of Blackjack,” airing...

Entertainment Tonight Entertainment Tonight
News56 mins ago

Entertainment Tonight, April 16, 2024, CBS, “John Krasinski, Riley Keough”

Entertainment Tonight returns Tuesday April 16 with an exciting lineup of interviews and exclusive behind-the-scenes access. In this episode, Kevin...

Password Password
News57 mins ago

Password, April 16, 2024, NBC, “Laverne Cox & Jimmy Fallon”

Get ready for an exciting game night as Password returns to NBC on Tuesday April 16, with a new episode,...

Weakest Link NBC Weakest Link NBC
News1 hour ago

Weakest Link, April 16, 2024, NBC, “So Much To Make Fun Of, So Little Time”

The iconic game show Weakest Link returns with a new episode, “So Much To Make Fun Of, So Little Time,”...

Lopez Vs Lopez Lopez Vs Lopez
News1 hour ago

Lopez vs Lopez, April 16, 2024, NBC, “Lopez vs Raider Nation”

In the latest episode of Lopez vs Lopez, titled “Lopez vs Raider Nation,” George and Oscar’s sibling rivalry takes center...

Crime Nation Crime Nation
News2 hours ago

Crime Nation, April 16, 2024, The CW, “Vanished: A Spring Break Nightmare”

Crime Nation returns with another gripping episode, “Vanished: A Spring Break Nightmare,” examining the disturbing true story of a missing...

The Curse of Oak Island The Curse of Oak Island
News11 hours ago

The Curse of Oak Island: Digging Deeper, April 16, 2024, HISTORY, “Abbey Road”

In this episode of The Curse of Oak Island: Digging Deeper, airing on HISTORY on Tuesday April 16, the team...

Four In A Bed Generic Four In A Bed Generic
News12 hours ago

Four in a Bed, 15 April 2024, Channel 4, “The Sportsman, Whitworth, Lancashire”

Channel 4’s popular B&B competition series Four in a Bed returns for another brand new season, pitting B&B owners against...

True Crime Generic True Crime Generic
News12 hours ago

Murder Case: The Digital Detectives, 15 April 2024, Channel 4

In the first episode of Murder Case: The Digital Detectives, viewers are taken on a journey into the world of...

Escape to the Country Escape to the Country
News12 hours ago

Escape to the Country, 15 April 2024, BBC One, “Shropshire”

In this episode of Escape to the Country, Denise Nurse joins a couple from Cheshire who are seeking to swap...

Big Little Crimes Big Little Crimes
News12 hours ago

Big Little Crimes, 15 April 2024, BBC One, “Season 2 Episode 6”

BBC One’s documentary series Big Little Crimes returns with another insightful episode, showcasing the intriguing world of police investigations and...

Traffic Cops Traffic Cops
News12 hours ago

Police Interceptors: Pursuit and Capture, 15 April 2024, 5Action, “Episode 6”

In the latest episode of Police Interceptors: Pursuit and Capture, viewers will witness a high-speed clash between officers and a...

Yesterday Give Find It, Fix It, Flog It Double Series Renewal Yesterday Give Find It, Fix It, Flog It Double Series Renewal
News12 hours ago

Find It, Fix It, Flog It, 15 April 2024, Yesterday, “Season 8 Episode 4”

In the latest episode of Find It, Fix It, Flog It, airing on Yesterday on Monday 15 April, Henry Cole...

Pompeii The New Dig Pompeii The New Dig
News12 hours ago

Pompeii: The New Dig, 15 April 2024, BBC Two, “The Bodies”

The ancient Roman city of Pompeii, famously destroyed and preserved by a volcanic eruption in AD 79, has long been...

Popular