Channel 4 is set to launch a new property show, Can’t Sell, Must Sell, premiering Wednesday, July 2, at 8 PM. This new program brings brother and sister property developers Stuart and Scarlette Douglas to the rescue of homeowners facing impossible sales. Their mission: to turn the UK’s most unsellable houses into market-ready gems.
Each week, the duo, backed by a team of experts, tackles two challenging homes, aiming for striking transformations in just two days and on a tight budget. They also share industry knowledge to help homeowners sell their property quickly and efficiently.
In this first episode, Stuart and Scarlette take on a pink property in Wrexham that’s a blast from the past, featuring forgotten 80s wallpaper. Their second challenge is a cluttered cottage in Liverpool, which suffers from clashing color schemes. The goal for both is simple: get them dressed to sell.
The series is positioned as a practical guide for anyone facing a tough housing market, showing that even the most problematic properties can find a buyer with the right approach.
