On Monday, May 27, CBS Mornings welcomes Amy Liu, the CEO and founder of Tower 28 Beauty, to the show. Liu, a former management consultant, will discuss her journey as an entrepreneur and her experience launching a clean beauty brand.
Liu, who has suffered from sensitive and eczema-prone skin her entire adult life, was inspired to create non-toxic and affordable beauty products that are safe for those with skin issues like hers. Tower 28 Beauty is the first brand that’s 100% clean, vegan, and free of known skin irritants, with formulas adhering to the National Eczema Association’s ingredient guidelines. Liu wanted to fill a gap in the industry by creating fun and effective beauty products that boost consumers’ confidence without compromising their skin health.
Liu’s products have gained a massive fan base, with over 200 thousand followers across social media, including celebrities like Hailey Bieber. Tower 28 Beauty’s bestsellers include the SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Luminous Tinted Balm, and ShineOn Lip Jelly. The brand has also received the National Eczema Association’s seal of approval, ensuring customers can feel safe using their products.
CBS Mornings airs Monday, May 27, 2024, at 7:00-9:00 AM on CBS.
