CBS’s morning shows have a packed schedule next week, featuring actors, authors, musicians, and more. CBS Mornings and CBS Saturday Morning will air a mix of interviews and special segments.
Here’s the Lowdown: CBS Saturday Morning (airing on Saturday, February 22) will have a musical performance by the band Cymande and a cooking segment with Hudson Table, as well as a feature about Floyd Bennett Field in New York City.
From Monday, February 24 CBS Mornings highlights include former national security advisor H.R. McMaster (Monday), Survivor host Jeff Probst (Tuesday), a talk with authors Jenny Anderson and Rebecca Winthrop (Wednesday). Gayle King will be speaking with Wynton Marsalis and also Kate Hudson (Thursday), and Helen Mirren, star of 1923, (Friday).
There will also be recurring segments like “CBS Deals”, “Beg-Knows America” and “The State of Spirituality with Lisa Ling”.
What This Means Now: Two guests in particular, Jeff Probst and Helen Mirren, have big CBS/Paramount related projects. Jeff Probst’s appearance on Tuesday directly precedes the Wednesday, February 26th premiere of Survivor Season 48 on CBS. TSimilarly, Helen Mirren’s interview on Friday ties into the upcoming release of 1923 Season 2.
The Bigger Picture: This guest lineup is a classic example of how morning shows act as crucial promotional platforms for major network programming. By featuring stars and creators connected to high-profile shows like Survivor and 1923, CBS is using CBS Mornings to build excitement and remind their core audience about upcoming (or potentially upcoming) content. The blend of news, culture, and entertainment figures is designed to appeal to a broad audience and drive viewership across CBS’s various platforms. The inclusion of authors and experts provides a dose of substance alongside the entertainment buzz.
