Celebrity Big Brother is back on ITV1 and ITVX, launching on Monday, 7 April at 9pm. The reality show, hosted by AJ Odudu and Will Best, features a new group of famous faces entering the iconic Big Brother house, which has relocated.
Here’s the Lowdown: Following a successful return to UK television last year, the show is set for another series of intense tasks, nominations, and behind-the-scenes gossip. The late-night companion show, Celebrity Big Brother: Late & Live, will air on ITV2 and ITVX, featuring the first live interviews with evicted housemates.
What This Means Now: Fans can anticipate another season of drama and intrigue as celebrities are placed under 24/7 surveillance. The show’s popularity is evident in its streaming numbers, with Big Brother and Celebrity Big Brother content having been streamed over 100 million times on ITVX.
The Bigger Picture: The return of the live stream, available seven nights a week on ITVX and STV Player, allows for even greater viewer engagement. The show continues to be a major talking point on social media, proving its ability to capture the public’s attention and dominate conversations. The new location of the house adds a fresh element to the well-established format.
