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Channel 4 Streaming Introduces First FAST Channel Pilot with MAFS Live in the UK

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Channel 4 is launching MAFS Live, a dedicated FAST channel for Married at First Sight UK fans. The two-month pilot aims to gauge viewer appetite for the format while providing an innovative streaming experience. Channel 4 will closely monitor viewer engagement to inform its future FAST strategy. The network is excited to shape the future of free ad-supported streaming television.

Channel 4 Launches MAFS Live: A Dedicated FAST Channel

Channel 4 this week launches MAFS Live – a dedicated FAST channel offering Married at First Sight UK fans the chance to watch back-to-back episodes from Series 6 to 8 around the clock.

MAFS Live will make its debut on the Channel 4 streaming platform on Thursday 7 December, becoming Channel 4’s first Free Ad-Supported Television (FAST) channel in the UK.

The two-month pilot, running to Wednesday 7 February 2024, aims to gauge viewer appetite for the FAST format, while providing an innovative and viewer-focused streaming experience for fans of the popular reality series. The channel will be available on Channel 4 streaming across web browsers, mobile devices, and tablets, helping audiences indulge in their favourite moments whenever and wherever they choose to watch.

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Channel 4’s Head of Streaming Editorial, UK & International, Alex Wall said “FAST is swiftly becoming a popular feature with viewers across the globe and we’re excited to bring MAFS fans a new way to enjoy non-stop hours of their favourite show.”

Throughout the pilot period, Channel 4 will closely monitor viewer engagement, tracking views and user behaviour to gain valuable insights that will inform the network’s future FAST strategy on Product. The trial will enable Channel 4 to adapt and enhance its offerings based on real-time feedback, ensuring that future FAST channels align seamlessly with audience preferences.

Earlier this year, Channel 4 struck deals with streaming platforms Tubi, Plex and Xumo Play which carried two FAST channels – 4Adventure and 4Emergency – to host Channel 4 content and other programming in the US, bringing its unique brand and content curation to the US FAST market.

Alex added, “After a successful launch in the Summer, we are continuing to grow our FAST strategy in the US in partnership with a number of platforms, with our most recent launch this week on Google TV.”

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Channel 4 encourages viewers to dive into the MAFS Live experience and share their thoughts on social media using the hashtag #MAFSLive. The network is excited to embark on this ground-breaking venture and looks forward to shaping the future of free ad-supported streaming television.


Alastair James is the editor in chief for Memorable TV. He has been involved in media since his university days. Alastair is passionate about television, and some of his favourite shows include Line of Duty, Luther and Traitors. He is always on the lookout for hot new shows, and is always keen to share his knowledge with others.

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