Former What Not to Wear hosts Clinton Kelly and Stacy London are returning to television screens with a new style transformation show, Wear Whatever The F You Want. The eight-part series will be available exclusively on Prime Video, marking the duo’s first on-screen collaboration in more than 10 years.
Kelly and London will empower their clients to embrace their individual style and gain confidence in their fashion choices. Throughout the series, they will help each client explore their fashion fantasies and discover their unique style, with a focus on self-discovery and transformation.
In a joint statement, Kelly and London said: “The world has changed a lot since the run of What Not to Wear, and, thankfully, so have we… It’s time to celebrate individual style, not prescribe it.”
This new series marks a shift from their previous work, where they provided fashion tips based on societal expectations. Now, they aim to highlight how style can serve as a powerful tool for expressing one’s true self and aligning one’s personal brand with life goals.
Wear Whatever The F You Want is produced by All3Media’s Bright Spot Content and Amazon MGM Studios. Executive producers include Kelly and London, joined by Sandy Varo Jarrell, Suzanne Rauscher, Justin Rae Barnes, and Janelle Couture, with Barnes also taking on the role of showrunner.