Crackle has announced the upcoming second season of the hit reality series “Follow Me,” set to premiere exclusively on the free streaming service on June 13, 2024. The 10-episode season will offer viewers an insight into the world of social media influencers and their journey to building successful brands.
Hosted by Bethany Mota, the series features a diverse range of aspiring influencers, including Kika Kim, Jordyn Jones, and Jojo Sim. Each contestant brings their unique talents and strategic approach to the table as they navigate through business-themed challenges. The “Follow Me” studio becomes a creative hub where contestants work and compete in social media-based challenges, aiming to avoid elimination and win the $50,000 grand prize.
This season, contestants will be crafting content inspired by Mars Wrigley’s well-loved brands, such as M&M’S®, SKITTLES®, and SNICKERS®, as well as collaborating with other partners like Valley Rays and Versus Games.
The first season of “Follow Me” premiered in May 2023 and was a significant success, garnering over 700 million impressions and attracting millions of viewers in the 18-34 demographic. With executive producer Rick De Oliveira (“The Challenge,” “Love and Hip-Hop Miami”) on board once again, the upcoming season is expected to reach even greater heights and engage a wide audience.
De Oliveira expressed his enthusiasm for the new season, stating, “We’re taking Follow Me to new heights in Season Two. As we continue to push boundaries and create compelling content, we’re thrilled to have Mars back for another season as our main branded partner.”
“Follow Me” season 2 promises to offer an engaging and exciting insight into the world of social media influence and the business strategies that drive it. With a mix of talented contestants and influential guest judges, the season is set to be a compelling watch for audiences.
The series is executive produced by Chance Wright, John Stevens, Jason Newman, Derek Daugherty, Zach Kozek, and Bethany Mota, in addition to De Oliveira.
Crackle, a division of Chicken Soup for the Soul Entertainment (NASDAQ: CSSE), is readily available on various devices, including Roku, Amazon Fire, Vizio, Samsung, and Android TVs, as well as through the Crackle YouTube channel. The second season of “Follow Me” will also launch on the CW App in July, expanding its reach to an even wider audience.
