HULU’s new docuseries, Devil in the Family: The Fall of Ruby Franke, tackles the disturbing story of a family tragedy played out on the public stage of social media. The series examines the case of Ruby Franke, a once-popular “mommy vlogger” whose carefully constructed online persona crumbled when she was arrested for alleged child abuse in August 2023.
With exclusive access to the Franke family, including first-time interviews with Ruby’s eldest children, Shari and Chad, and her husband, Kevin, the docuseries aims to uncover the truth behind the headlines. Drawing on over a thousand hours of unseen footage from the family’s YouTube channel, the series cuts through the noise of online speculation to offer a more nuanced understanding of the events that led to Ruby’s arrest. The documentary also examines the family’s relationship with counselor Jodi Hildebrandt, exploring the influence she had on their lives and the rapid unraveling that followed.
In the age of social media, where family life is often presented as a curated highlight reel, Devil in the Family offers a sobering look at the potential dark side of online fame and the devastating consequences of unchecked control. The complete docuseries premieres on HULU this Thursday, February 27, at 12:01 AM EST.
