Journalist Isobel Yeung investigates the global influence of the Barbie brand and its owner, Mattel, in this Dispatches episode on Friday night. With Barbie’s recent resurgence following a billion-dollar movie, Mattel has marketed the doll as a modern feminist icon.
However, this episode seeks to uncover the less glamorous aspects of this commercial success.
For the first time, Dispatches gains undercover access to one of Mattel’s factories, revealing the challenging conditions faced by workers tasked with producing the iconic dolls and other related products.
The documentary raises important questions about the true cost of the company’s success and Barbie’s rebranding.
Dispatches: Barbie’s Dirty Secrets airs at 8:00 PM on Channel 4.
