The Dragons are back, and this time, there’s a new face in the Den. Emma Grede, the entrepreneurial force behind Good American and SKIMS, joins Peter Jones, Deborah Meaden, Sara Davies, Steven Bartlett, and Touker Suleyman, ready to scrutinize a fresh batch of hopeful entrepreneurs. Will they breathe fire or find themselves charmed by a winning pitch?
Two brothers from Birmingham step into the Den, armed with a range of sauces hoping to spice up the Dragons’ investments. Their three minutes in the spotlight will determine whether their family recipes are worthy of a Dragon’s backing. A London-based graduate presents an automatic cooling device, a product that could either revolutionize a market or leave the Dragons cold.
And a Welsh entrepreneur pitches an innovative bike storage solution, hoping to cycle away with a life-changing investment. From culinary concoctions to practical inventions, the Dragons face a diverse array of business propositions. Tune in to see who survives the grilling and secures a deal, and whether Emma Grede makes her mark in this guest appearance.
Dragons’ Den airs Thursday, February 20, 2025, at 8pm on BBC One.