Fashion mogul and SKIMS founding partner Emma Grede returns to her guest seat in the Den, immediately changing the dynamic of the room. Her formidable reputation and expertise in building global brands puts the pressure not only on the entrepreneurs pitching but on the other Dragons, who must now compete with her for the most promising investments. Will her sharp insights and fashion-focused eye give her an edge over the established investors?
The entrepreneurs entering the Den face a tough panel. The ideas on offer include a stylish headwear brand hoping to disrupt the rainy-day market, a cutting-edge beauty solution that promises salon-quality results at home, and a surprisingly personal mobile grave-tending service. The question is not just whether a deal will be done, but whether the hopefuls can win over the Dragon who can truly transform their business.
Dragons’ Den airs Thursday October 16, at 20:00 on BBC One.
