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Elon Musk’s Twitter Takeover, 28 April 2024, SBS Viceland



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Elon Musk’s Twitter Takeover, airing on SBS Viceland and SBS on Demand on Sunday 28 April, examines the billionaire’s long and often turbulent relationship with Twitter. The documentary explores Musk’s transformation from being one of Twitter’s most provocative users to becoming its sole proprietor.

The documentary delves into Musk’s $44 billion acquisition of Twitter, the subsequent mass layoffs, and the reinstatement of previously banned users. It investigates how Musk’s ownership is reshaping one of the world’s most influential social media platforms, with a particular focus on the platform’s role in free speech and the surge of hate speech and misinformation.

Firsthand accounts from former Twitter employees and insiders reveal the impulsive changes and controversial content moderation decisions made by Musk, including his decision to reinstate former President Donald Trump to the platform. The documentary also explores the implications of Musk’s takeover for the 2024 U.S. presidential election and the broader consequences for American politics, speech, and culture.

Elon Musk’s Twitter Takeover provides a comprehensive insight into Musk’s influence on Twitter and the challenges and controversies that have marked his tenure as the platform’s owner.


Elon Musk’s Twitter Takeover airs on SBS Viceland and SBS on Demand at 8.30 pm on Sunday, 28 April 2024.

Isabelle aka Izzy Jacobs is the UK previews specialist at Isabelle is particularly drawn to crime dramas, but she also has a not so secret love for all things reality TV. In addition to her work at, Isabelle is also an avid traveler and a devoted foodie.


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