SBS On Demand has broadened its international news selection today by adding the Euronews English language channel to its free streaming platform. This move gives Australian audiences access to news coverage with a specific European viewpoint.
Here’s the Lowdown: Euronews, based mainly in France and Belgium, is known for its independent reporting focused on European affairs. Its addition means SBS On Demand users can now watch its bulletins alongside content from 51 other international news sources already available on the platform. SBS plans to introduce a France 24 FAST channel soon as well.
What This Means Now: For viewers seeking diverse global news, this addition provides another distinct voice, focusing on events and developments within Europe. It reflects SBS’s stated goal of offering a wide array of world perspectives free of charge. Euronews becomes the first international, ad-supported news partner on the SBS On Demand service.
The Bigger Picture: This partnership aligns with the increasing viewer appetite for continuous global news access. By incorporating Euronews, SBS On Demand strengthens its position as a central place for international news and entertainment, complementing its existing FAST channels and content library, all accessible through its user interface on compatible devices.
