Fern Britton, a familiar face from This Morning, is back on ITV Daytime with a new series, Fern Britton: Inside The Vets. The six-part show, produced by Love Monday TV, gives viewers a behind-the-scenes look at the work of veterinary professionals.
Here’s the Lowdown: The series, airing on ITV1 and ITVX, follows the daily lives of vets, their animal patients, and the pets’ owners. TV vet James Greenwood will guide Britton through a variety of procedures, from routine vaccinations to complex surgeries, at The Grove veterinary practice.
What This Means Now: This is Britton’s return to ITV Daytime after a considerable absence. The series will take an intimate look at the often-stressful world of veterinary care, focusing on the stories of both the animals and the people who care for them.
The Bigger Picture: The show represents a move into Advertisment Funded Programming (AFP) for Love Monday TV, in partnership with Petplan. This is a direction more and more networks will be moving into, AFP (also known as Branded Content) opens up other avenues as traditional advertising continues to decline. The focus is on the personal stories and the everyday drama within a veterinary practice, appealing to animal lovers. The series aims to be both informative and engaging. Transmission dates are yet to be announced.
