HGTV’s The Flip Off, starring exes and former Flip or Flop hosts Tarek El Moussa and Christina Haack, has become the network’s highest-rated new series among adults 25-54 since 2022. The show’s six-episode first season, which premiered on January 29, drew nearly 14 million viewers across all platforms.
Here’s the Lowdown: The Flip Off saw substantial ratings, averaging a 0.56 live-plus-three-day rating among adults 25-54. This marks a significant increase of 195 percent over the prior six weeks and 155 percent compared to the same time last year. Among women 25-54, the show scored a 0.64 L3 rating, up 242 percent from the previous six weeks and 150 percent year-over-year. The first season is now available on Max and Discovery+.
What This Means Now: The show’s success proves the enduring appeal of both El Moussa and Haack, even after their divorce and the end of Flip or Flop. The competitive format resonated with viewers, and HGTV has clearly found a winning formula, so more episodes will likely follow.
The Bigger Picture: The Flip Off also performed well with upscale viewers. It ranked as the #1 non-news/sports cable program among Upscale Adults and Upscale Women 25-54 on Wednesday nights, showing how competition can attract a wider audience. The strong digital engagement, with 107 million impressions and 61 million video views across social media, indicates a highly engaged fan base. New episodes of related shows, Christina on the Coast and The Flipping El Moussas, currently air on HGTV on Thursday evenings, Flipping 101 with Tarek El Moussa returns April 3.
