“The Food That Built America” returns to the History Channel for a new season premiering on February 23 at 9/8c. The show delves into the histories of iconic American food brands, revealing the journeys of the entrepreneurs and innovators who brought them to life.
This season explores the origins of products like Doritos, Tostitos, Pace Picante Salsa, Raisinets, Goobers, Milk Duds, and Chips Ahoy, among others. The series examines not just the product development, but also the often-ingenious, sometimes cutthroat, branding and marketing strategies that propelled these items to national prominence. It highlights how these companies tackled the competitive landscape and reshaped consumer preferences, impacting how Americans shop and eat. The program details the pivotal decisions and key individuals involved in transforming these ideas into household staples.
Each episode will be available for streaming the day after its initial airing on the History Channel app, history.com, and various TV provider’s video-on-demand services. Viewers can also purchase ad-free episodes for download on platforms like Amazon Prime Video and other digital retailers.