History’s “The Food That Built America” turns its attention to a different kind of spirit this Sunday: the story of Jack Daniel’s whiskey. “You Don’t Know Jack” explores the remarkable life of the man behind the iconic brand, a Tennessee distiller who managed to not only survive but thrive during the era of temperance and Prohibition.
The episode focuses on Daniel’s ingenuity, starting with his unique whiskey recipe and followed by some truly groundbreaking branding tactics. This isn’t just a story about a drink; it’s a look at the evolution of the American alcohol industry, a time when clever entrepreneurs had to sidestep legal restrictions and shifting social mores to stay afloat.
How did a bootleg whiskey become a globally recognized brand? “The Food That Built America” reveals the secret ingredients and savvy marketing moves that turned Jack Daniel’s into an American success story. Tune in to History this Sunday, May 4 at 9:00 PM ET for the full story.
