Foxtel isn’t chasing the middle anymore. With the addition of HauntTV and Love Pets, it’s targeting audiences who already know exactly what they like — and want more of it. Ghosts or golden retrievers. Take your pick.
The channels, delivered through Blue Ant Media, will run on Foxtel’s IP platform, with on-demand access baked in across iQ4 and iQ5 boxes. That means subscribers don’t just get scheduled feeds — they get libraries. For Foxtel, this isn’t about filling gaps. It’s about turning genre-specific appetite into stickier engagement.
HauntTV loads up on the paranormal: Hotel Paranormal (narrated by Dan Aykroyd), Eli Roth Presents: A Ghost Ruined My Life, Scariest Night of My Life. It’s pulpy, yes, but consistent — and that matters in genre television. These shows may not crack awards ballots, but they deliver to a loyal base who tune in for the formula, not the innovation.
Love Pets goes the other direction, but with similar discipline. Shows like The Bizarre Pet Vets and Hope for Wildlife put animals front and centre, but lean into structure and sentimentality. The appeal here is in reliability, not surprise.
The partnership builds on an existing relationship between Blue Ant and Foxtel, already in place via the NatureTime brand. With this expansion, Blue Ant continues to push its FAST strategy, leveraging platforms like Pluto TV, Tubi and Roku while locking down regional footholds with more traditional pay TV players.
This isn’t stunt programming. It’s alignment. Foxtel gets focused, evergreen content. Blue Ant gets reach. And viewers who like their TV ultra-specific? They get exactly what they’re looking for.
