The Foxtel Group has secured exclusive Australian broadcasting rights to the Masters Tournament, making Fox Sports (available on Foxtel and Kayo Sports) the only place to watch all four major golf tournaments. This is a first for Australian golf fans.
Here’s the Lowdown: Foxtel Group will be the exclusive broadcaster of the Masters in Australia. This means that the Masters, U.S. Open, The Open Championship, and the PGA Championship will all be shown live and exclusively on Fox Sports, via Foxtel and Kayo Sports. Masters Week begins on April 7.
What This Means Now: Australian golf fans now have a single destination to watch all the major tournaments. Fox Sports’ Warren Smith and former PGA Tour player Paul Gow will provide on-location coverage from Augusta National, including expert analysis. The broadcast will feature a 4K UHD feed from Amen Corner.
The Bigger Picture: This deal further strengthens Foxtel Group’s position as a major sports broadcaster in Australia. Golf attracts a large audience, and consolidating all four majors under one roof will likely increase both viewership and subscriptions. This also highlights the continuing importance of exclusive rights deals in the competitive sports broadcasting landscape.