Freeform’s “Not Her First Rodeo”: Inside the High-Stakes World of Women’s Bull Riding

TV News Just In

Freeform’s new docuseries, “Not Her First Rodeo,” throws open the chutes on the thrilling world of women’s professional bull riding. The show follows champion rider Jorden Halvorsen and a cast of seasoned and rookie cowgirls as they compete for the ultimate prize: the championship buckle. With eight seconds of heart-stopping action and a whole lot of grit, these women are ready to prove they belong in this dangerous sport.

The series premiere, “The Most Dangerous Sport on Dirt,” debuts on Freeform, May 22 at 10:00 p.m. EDT, in it we will meet the riders, including Halvorsen, who established the women’s bull-riding league, and learn what drives them to take on this demanding, often brutal, competition. Each episode reveals the personal struggles and triumphs of these athletes, inside and outside the arena.

“Not Her First Rodeo” provides a behind-the-scenes look at the lives of these women, exploring the sacrifices they make to pursue their passion. From financial strains to life-altering injuries, the series captures the real-world challenges faced by the competitors. The series also features the arrival of a new contender in the Mabank, Texas rodeo, Catalina’s struggle to recover from an injury, and Renata’s difficult decision about her future with the league.

Later episodes see Halvorsen recruiting young talent in Florida, while Alexia, a Rookie of the Year hopeful, pushes her limits in North Carolina. A legendary female bull rider even makes an appearance, offering inspiration to the Elite Lady Bull Riders competing in Colorado. With storylines playing out across the country, “Not Her First Rodeo” is a compelling view of the athleticism, dedication, and sheer courage needed to conquer “the most dangerous sport on dirt.”

Paul Mills is Senior News Editor at MemorableTV.com, covering high-impact TV developments across the US, UK, and Australia. From renewals and cancellations to strategic shifts in programming and platform priorities, Paul’s reporting is fast, factual, and built for industry relevance. He leads with the news—and always writes with the next quarter in mind.